Gainesville, FL native · 20+ years growing businesses
Need a Gainesville marketing expert
who actually drives results?
One Executive Marketing Leader. One strategy. One person responsible for the overall outcome.
Get your free 20-minute marketing audit. No strings attached. I'll look at your website, your ads, and your Google presence before we talk, and show you one thing costing you leads and sales right now.
Alachua County & surrounding businesses only. No pitch, no obligation, one real finding.
A few of the brands I have led marketing for
Driving leads and sales for Gainesville businesses
From roughly $7M to just under $30M a year as fractional CMO
Social followers grown, driving consistent monthly revenue from organic social
In ad budgets managed across TV, radio, digital, and social
If any of this sounds familiar
Gainesville owners tell me the same six things.
"The leads come in waves and I can't tell why."
Busy one month, dead the next, and nobody can explain it because nobody is looking at all the channels together.
"I'm paying for a website that doesn't produce."
The web company built it and moved on. Nobody owns turning visitors into calls, forms, and booked appointments.
"My rep changed again."
Every TV, radio, or digital rep turnover means re-explaining your business and re-negotiating what you already agreed to.
"A competitor is suddenly everywhere."
They committed to a plan two quarters ago. You're still deciding month to month, and the market can tell.
"I'm the marketing department at 9 p.m."
Approving ads, answering reps, picking photos, after running the business all day. It gets the hours you have left, not the hours it needs.
"I'm buying ads on gut feeling and I don't know which ones are working."
A reach number from one rep, clicks from another, a feeling from the front desk. No formula for the budget, no plan behind the buys, and no way to know which dollars produced a customer. The audit starts here.
Welcome to the post-agency era
I owned an agency. The old agency model is over.
Here is how an agency works. A junior account rep becomes your day-to-day contact. The agency sells you the services it has on the menu. It reports on its slice and calls that success. And you still end up managing the TV rep, the radio rep, and the web company yourself.
Meanwhile, every one of them is telling you the truth about their piece, and nobody is asking the only question that matters: are we getting more of the right customers for the money, and if not, what changes this month?
So I switched to the post-agency model. You get a fractional CMO with executive leadership, plus the Leapcrest® Collective: proven experts in each channel who answer to me, not to you.
The cost is about what you'd pay an agency. The difference is that a 20-year senior marketer is the person on your account, not a rep two years out of school.
One point of contact. One plan. One person who owns the outcome.
"She quickly identified gaps in our strategy and implemented systems that streamlined our processes and increased efficiency across the board."
Byron YoungFounder and CEO, CordaRoy's
The old agency model vs. the post-agency model
Similar cost. Very different results.
The old agency model
It looks like a full team. In practice, here is who and what you're paying for.
- 01
A junior rep as your day-to-day
The senior people sell the account. Then it gets handed to whoever has capacity.
- 02
The services on their menu
If they sell social, the answer is social. If they sell web, you need a new website.
- 03
A report on their slice
Clicks, impressions, followers. Rarely the number that pays your bills.
- 04
You still manage everyone else
The TV rep, the radio rep, the sign company. The agency doesn't touch them.
You pay for a team and get a rep.
The post-agency model
Executive marketing leadership for a small or medium business with a real advertising budget. This is how Leapcrest® works.
A senior marketer as your day-to-day
Fifteen years as a fractional CMO for Gainesville businesses and brands across the country, and a former agency owner. I'm the person on your account.
The plan first, then the right experts
I plan and buy across every channel with no favorite to sell. Then I bring in proven specialists from the Leapcrest® Collective for the work the plan calls for, and they answer to me.
One report that ties it to revenue
Every rep, vendor, and campaign rolled into one monthly page, measured against your Big Three: the three numbers we agree your business runs on.
One point of contact for all of it
The TV rep, the radio rep, the web company: they call me, not you. I fix the leaks, find the gaps and opportunities, and hold everyone to one plan.
And the workflows to run it
AI inside the system, so the hours go to judgment.
Reporting, lead follow-up, content drafts, and vendor tracking run on AI workflows I build for your business. The strategy stays human. The busywork doesn't.
Who you actually work with
Strategy, consulting, and a team that steps in when needed.
Fractional CMO
Kim Snell, executive marketing leader
Your point of contact. I set the strategy and the budget, plan and buy the media, manage every vendor and rep, and own the result. Fifteen years doing this for small and medium businesses in Gainesville and brands across the country.
Strategy, media, accountability.
Marketing Director
Hands-on support when you need it
A marketing director that steps in to run the day-to-day when the plan calls for it: content, campaign execution, vendor follow-up, and the details that keep things moving between our meetings. If you already have a marketing director, we work with them. If you don't, we can provide one.
Steps in when needed, never billed for sitting around.
Proven experts
Specialists, not generalists
Media buying, web, creative, video, search. Partners I've worked with for years, brought in for the specific work your plan needs and managed by me. You never take their calls.
Experts in their lane, one leader over all of them.
Built for small and medium Gainesville businesses with an advertising budget: law firms, medical and dental practices, home services, restaurants, retail, schools, and nonprofits.
"Kim went above and beyond and delivered beyond our expectations. I strongly recommend working with them to meet your marketing needs."
Michael LauzardoKeira Grace Foundation, Gainesville
How it works
Every engagement starts with a free 20-minute audit call.
Twenty minutes to understand where the business is, what's leaking, and what's in the way. From there we pick the right starting point. There are two.
Starting point one
The Planning to Scale™ Audit
A 30-day review of your whole marketing operation before you commit another dollar. We find the gaps, what's leaking, what's not working, what is working, and where you can scale to get the most out of your advertising.
- Every rep, vendor, and channel assessed against what it's paid and what it produces
- Website, Google presence, reviews, and lead handling reviewed end to end
- Your Big Three: the three numbers your marketing will be run on
- A prioritized plan and budget for the next 90 days, yours to keep either way
Thirty days, end to end.Best when you're spending real money and want the full picture before changing anything.
Starting point two
Marketing Management
I become your one point of contact and take over the marketing now. The audit happens inside the first 30 days, and the plan gets built while the work keeps moving.
- Every rep, vendor, and agency answers to me, not you
- Media planned and bought against one plan and one budget
- A marketing director on my team and proven experts from the Leapcrest® Collective step in when needed
- One monthly report, measured against your Big Three
From $1,000 a month, sized to your business.Best when you already know the marketing needs a leader and you want it off your desk this month.
We decide which one is right on the call. If neither is, I'll tell you and point you to someone who is.
Local, senior, and in your corner
Fractional CMO for small and medium businesses. Based right here in Gainesville.
I'm Kim Snell, founder of Leapcrest® Marketing. For 15 years I've been the fractional CMO, the executive marketing leader, for small and medium businesses in the Gainesville market and for brands across the country, including a Shark Tank consumer brand I helped grow from roughly $7M to just under $30M a year. I owned an agency and I was a top media seller before that, so I know exactly what your vendors are showing you and what they're leaving out. I switched to the fractional CMO model because it's the only one where the senior person stays on your account.
For the last decade I've led marketing for a Gainesville-based Shark Tank brand, a personal injury firm, a few local medical practices, and other businesses. I know this market: the TV and radio buys, the billboard rates, the reps, the Google results, brand messaging, creative, and what actually turns Gainesville advertising into wanted leads and sales.
"I'm the only person in your marketing with nothing to sell you."
Book a Free 20-Minute AuditWhat Gainesville business owners say
Kim was recommended to me by one of the most successful entrepreneurs I know. She seemed genuinely interested in my business. I would not hesitate to recommend Kim to anyone looking to grow their business.
I rarely leave reviews but Kim went above and beyond and delivered beyond our expectations. I strongly recommend working with them to meet your marketing needs.
I love working with Kim and her team. They are great.
Working with Kim has been a complete game-changer. Her fractional CMO services provided the strategic leadership we needed to align our marketing efforts, optimize our campaigns, and drive real growth.
Results from the work
CMO · Fully EngagedE-Commerce · Consumer Goods
Roughly $7M to Just Under $30M
A D2C home goods brand had the product and the customers. Kim built the strategy, marketing calendar, creator program, and media operation that scaled annual revenue from roughly $7M to just under $30M.
CMO · AdvisoryE-Commerce · Home & Lifestyle
A client mistake turned into $25,000 in 24 hours
When a D2C brand accidentally sent incorrect information to 114,000 customers, Kim pivoted in hours. The correction became a revenue campaign: one email, one day, $25,000.
CMO · Fully EngagedE-Commerce · Home & Lifestyle
When social listening became a profitable new product
An embedded social team spotted recurring customer demand. Kim validated it, connected it to R&D, and led a fully integrated launch in under 90 days.
Social Media · Meta AdsEducation · Early Childhood
55 enrollment leads at $28 each, worth $12K per year
A private school needed to fill classrooms. A 90-day social and Meta ad strategy generated 55 confirmed leads at $28.48 each.
Social · Media Buying · ContentE-Commerce · D2C
500 to 130K followers and $25K a month in revenue
A dormant Instagram grew from 500 to 130,000 followers while proven organic content powered paid campaigns returning 3 to 14 times ad spend.
Full Funnel · Lead GenHealthcare · Medical Practice
Booked out two months, the busiest in 25 years
A connected strategy aligned every patient touchpoint and filled the doctor's schedule two months ahead after several agencies failed to deliver.
Free 20-minute marketing audit
Find out what's costing you leads and sales. Twenty minutes, one real answer.
Tell me a little about your business. I'll do my homework before we talk, and you'll pick a time that works for you on the next screen.
- Before the call: I review your website, Google Business Profile, reviews, and any ads I can find.
- On the call: one specific thing that's costing you wanted leads and sales, and what I'd do about it first.
- After the call: the finding in writing. If we're a fit, I'll tell you what working together looks like. If not, I'll say so.
Free guide
The 5 Red Flags Your Marketing Budget Is Being Wasted
Leapcrest® Marketing
Not ready for a call yet?
Five ways local businesses waste marketing money without knowing it.
A short, plain-English self-check for owners. Each flag comes with a five-minute test you can run on your own business this week.
Questions Gainesville owners ask first
Are you a marketing agency?
No, and I used to own one. An agency sells you the services on its menu, puts a junior rep on your account, and reports on its own slice. I'm a fractional CMO: a senior marketing leader who plans and buys your marketing across every channel, brings in proven experts from the Leapcrest® Collective for the work the plan calls for, and holds every vendor and rep accountable to one plan. You get one point of contact and one report. The cost is similar to an agency; the person on your account is not.
What does it cost?
Marketing management for Gainesville businesses starts at $1,000 a month, sized to your revenue and how much is already in place. Media spend is separate and stays in your name. The 20-minute audit is free and there's no obligation after it.
What happens on the 20-minute audit call?
Before the call I look at your website, your Google presence, your reviews, and any advertising I can find. On the call I show you one thing that's costing you wanted leads and sales right now and what I'd do about it. Then we pick a starting point: the 30-day Planning to Scale Audit, or marketing management where I take over now and the audit happens inside the first 30 days. If neither fits, I say so.
Do you work with businesses outside Gainesville?
Yes. I'm based in Gainesville and work in person with local businesses, and I lead marketing for consumer brands nationally. This page is for local businesses in Gainesville, Alachua County, and the surrounding area.
What kinds of local businesses do you work with?
Law firms, medical and dental practices, home services, restaurants, retail, schools, and nonprofits. The common thread is a business doing roughly $1 million or more a year in gross annual revenue that's spending real money on marketing and wants a senior person owning the result. Or a brand who is not quite there yet but is committed to growing their business.
Serving Gainesville, Alachua County, Ocala, and North Central Florida. In person, not over a ticket queue.
