Is a Fractional CMO right
for your business?
You want CMO-level strategy without the overhead
Senior marketing leadership driving results without a $200K+ executive on payroll.
The founder is leading marketing
You've gotten this far, but marketing needs a dedicated expert to take it to the next level.
You have a director, not a strategist
Your team can execute, but no one is setting vision or connecting marketing to real business outcomes.
You're not sure if your agency is actually performing
You need someone with your best interest — not the agency's — in mind, who can ask the hard questions.
No one is holding vendors accountable
Managing multiple agencies with no oversight is costing you time, money, and momentum.
You've grown to where guessing isn't an option
Scaling without the right marketing infrastructure means wasted spend and missed opportunities.
You need systems, team, and processes built for growth
You're ready to build a real marketing engine — with the right people, tools, and SOPs in place.
If any of this sounds familiar, let's talk.
How It Works
Required First · Every Engagement Begins Here
The Consult Call
A conversation, not a pitch. Tell me where growth stalled, and leave with a clear next step either way.
Choose Your Starting Point
Start with either a Half-Day Strategy Consult or a 30-Day Growth Assessment, based on how much clarity you need.
Get Your Roadmap
Leave with clear priorities, measurable KPIs, and an actionable plan built around the gaps holding growth back.
Choose How to Execute
Bring us on as your Fully Engaged fractional CMO, or take the strategy and have your team execute it.
Fractional CMO &
Head of Growth
Kim is a veteran growth strategist with 20 years of experience scaling brands, 10 of those years scaling unicorn e-commerce businesses. Kim founded Leapcrest™ in 2012.
As a Fractional CMO, she has a proven track record of scaling 6–8 figure businesses, including tripling the revenue of an e-commerce brand over 3 years, growing it from just under $10M to $30M a year in revenue.
Managed $400K–$3M annual ad budgets across performance and brand channels
Multi-channel campaigns (TV, CTV, social, digital & influencer) — up to 14× ROI
Implemented Functional Marketing Framework™ to align campaigns, KPIs, and SOPs
20+ years traditional & digital media buying experience
Builds AI-enabled workflows that support sustainable growth — automating execution while keeping strategy human-led
Ways to Work Together
Every engagement starts with one of two options—not both. First, choose the right level of assessment. Then decide whether you want us to lead execution or take the strategy back to your team.
Step 1 · Start Here
Choose one entry point
Half-Day Strategy Consult
For brands who want focused answers quickly. We identify the one to three biggest gaps and turn them into an actionable 90-day roadmap.
- One focused working session
- Marketing strategy and systems review
- One to three priority gaps identified
- 90-day roadmap your team can run
30-Day Growth Assessment
For brands who want the full picture before moving forward. We examine the system, find the leaks, and prioritize what needs to change.
- Thirty days inside your marketing system
- Retention, email, and conversion review
- Workflow and ownership assessment
- Prioritized scorecard with clear next steps
Step 2 · After Your Roadmap
Choose how the strategy gets executed
Fully Engaged
Bring us on as your fractional CMO to own the strategy, direct the team, build the systems, and keep execution accountable.
- Full marketing strategy ownership
- Clear team and vendor accountability
- CAC, LTV, and retention leadership
- Scalable systems and AI-enabled workflows
Execute It Yourself
Take the strategy, KPIs, priorities, and roadmap back to your team. You own the plan and can execute it without an ongoing engagement.
- A strategy your business owns
- Clear priorities and measurable KPIs
- Defined team and vendor responsibilities
- No ongoing commitment required
In-House Services
Brand Identity
A complete brand foundation — positioning, messaging framework, visual identity system, and brand standards guide.
Social Media Management
Full-service organic social managed in-house — strategy, content creation, publishing, co-brands, and partnerships.
View Page →
Influencer & Creator Management
Full influencer and creator program — strategy, sourcing, negotiation, and campaign execution across every platform.
View Case Study →
Media Buying
20+ years of traditional & digital media buying. Efficient, campaign-aligned media planning built to reach your goals.
What Clients Are Saying
"Working with Kim has been a complete game-changer for CordaRoy's. Her Fractional CMO services provided the strategic leadership we needed to align our marketing efforts, optimize our campaigns, and drive real growth. She quickly identified gaps in our strategy and implemented systems that streamlined our processes and increased efficiency across the board."
Byron Young
Founder & CEO, CordaRoy's
"I love working with Kim and her team! They're great!"
Cherie Fine
Partner, Fine, Farkash and Parlapiano
"I rarely leave reviews but Kim went above and beyond and delivered beyond our expectations. I strongly recommend working with them to meet your marketing needs!"
Michael Lauzardo
Keira Grace Foundation
"Kim was recommended to me by one of the most successful entrepreneurs I know. She seemed genuinely interested in my business and even though I was fairly busy before, she has blown it out of the water for me. In 25 years, my office has never been so booked. To top that off, I find her rates to be extremely reasonable. I've tried other marketing companies before, and they have all helped to a certain degree, but it's nothing like what Kim has provided. I would not hesitate to recommend Kim to anyone looking to grow their business."
Scott Koppel
Family Podiatry
You already know something has to change.
This is your next step.
The plan belongs to you. The positioning, the KPIs, the roadmap all stay with your team, whether we're involved after or not. Many founders ask us to stay on as fractional CMO. That's a conversation for later, and it's never required.