Is a Fractional CMO right
for your business?
You want CMO-level strategy without the overhead
Senior marketing leadership driving results without a $200K+ executive on payroll.
The founder is leading marketing
You've gotten this far, but marketing needs a dedicated expert to take it to the next level.
You have a director, not a strategist
Your team can execute, but no one is setting vision or connecting marketing to real business outcomes.
You're not sure if your agency is actually performing
You need someone with your best interest — not the agency's — in mind, who can ask the hard questions.
No one is holding vendors accountable
Managing multiple agencies with no oversight is costing you time, money, and momentum.
You've grown to where guessing isn't an option
Scaling without the right marketing infrastructure means wasted spend and missed opportunities.
You need systems, team, and processes built for growth
You're ready to build a real marketing engine — with the right people, tools, and SOPs in place.
If any of this sounds familiar, let's talk.
How It Works
First Step
Intro Call
A complimentary call to learn about your business, goals, and team and to make sure we're the right fit before any commitment.
Half-Day Consult
A focused strategy session to audit your marketing, understand your team, and build your 90-Day Strategic Roadmap.
Choose Engagement
Based on the consult, we determine whether Advisory or Fully Engaged is the right fit for your business, resources, and goals.
Activate
We get to work using your in-house team and our outsourced network to execute a strategy built around your Most Important Outcomes.
Fractional CMO &
Head of Growth
Kim is a veteran growth strategist with 20 years of experience scaling brands, 10 of those years scaling unicorn e-commerce businesses. Kim founded Leapcrest™ in 2012.
As a Fractional CMO, she has a proven track record of scaling 6–8 figure businesses, including tripling the revenue of an e-commerce brand over 3 years, growing it from just under $10M to $30M a year in revenue.
Managed $400K–$3M annual ad budgets across performance and brand channels
Multi-channel campaigns (TV, CTV, social, digital & influencer) — up to 14× ROI
Implemented Functional Marketing Framework™ to align campaigns, KPIs, and SOPs
20+ years traditional & digital media buying experience
The Half-Day
Strategy Consult
Half-Day Strategy Consult
One-Time Engagement
Leave with a 90-Day Strategic Roadmap and clear next steps. A structured 4-hour working session supported by up to 2 weeks of preparation and post-consult work, covering your full marketing picture: brand positioning, channel performance, team capabilities, and growth blockers.
Includes
Book an Intro Call →Before the Consult
Preparation — Minimum 7 Days
We review your business, past and current marketing efforts, and prepare to lead you through the Functional Marketing® Framework. Your time is spent on strategy, not onboarding.
During the Consult
Functional Marketing® Framework
A 4-hour online or in-person session (if local). We audit your strategy, systems, team, and vendors, then ideate high-impact campaigns aligned to your Most Important Outcomes.
After + Next Steps
Receive Your Recap Within 24 Hours
A clear, actionable Half-Day Consult Recap delivered within 24 hours. We then review your 90-Day Strategic Roadmap together and determine the right ongoing engagement.
Fractional CMO
Services
There are two engagement options, each designed for a different stage and structure of business. Which is the right fit depends on your vision, resources, and goals, something we determine together based on the insights from your Half-Day Consult.
CMO Advisory
Best for companies with capable in-house marketing staff who need senior strategic direction. You drive; we guide and hold the vision.
- Up to 14 strategic hours per month
- Weekly stand-up meetings with C-suite
- Team coaching, direction & accountability
- Campaign and messaging review
- Vendor & agency oversight
- Slack / async advisory access
- Monthly KPI & performance review
Fully Engaged CMO
An embedded fractional CMO actively running your marketing. We manage your team, adjust resources as needed, and coordinate execution across all channels.
- Up to 30 hours per month
- Full marketing strategy ownership
- In-house team management & optimization
- Outsourced team coordination
- Campaign planning & execution oversight
- Funnel, lead gen & demand generation
- Weekly check-ins + async access
- Quarterly strategic business reviews
- Hiring & onboarding support
- Weekly / Bi-weekly KPI & performance review
In-House Services
Brand Identity
A complete brand foundation — positioning, messaging framework, visual identity system, and brand standards guide.
Social Media Management
Full-service organic social managed in-house — strategy, content creation, publishing, co-brands, and partnerships.
Influencer & Creator Management
Full influencer and creator program — strategy, sourcing, negotiation, and campaign execution across every platform.
View Case Study →
Media Buying
20+ years of traditional & digital media buying. Efficient, campaign-aligned media planning built to reach your goals.
What Clients Are Saying
"Working with Kim has been a complete game-changer for CordaRoy's. Her Fractional CMO services provided the strategic leadership we needed to align our marketing efforts, optimize our campaigns, and drive real growth. She quickly identified gaps in our strategy and implemented systems that streamlined our processes and increased efficiency across the board."
Byron Young
Founder & CEO, CordaRoy's
"Kim was recommended to me by one of the most successful entrepreneurs I know. She seemed genuinely interested in my business and even though I was fairly busy before, she has blown it out of the water for me. In 25 years, my office has never been so busy. I would not hesitate to recommend her to anyone looking to grow their business."
Scott Koppel
Family Podiatry & Advanced Venous Solutions
Every engagement begins
with one conversation.
The first step is a free Intro Call — no commitment, no pressure. Just an honest conversation about your business and where marketing can take you.