Fractional CMO for Consumer Brands
Scale Your Brand
Beyond Agency Limits
Fractional CMO Marketing Strategy & Leadership
One senior leader tying your strategy, your creative, and every agency and rep you pay into a single plan. Three numbers decide everything. No more reports that look great and change nothing.
The Problem
Every report looks great. The business numbers say otherwise.
You built a real brand. You invested in media. You hired the agencies, or you took the meetings with the reps. And every month, every one of them shows up with a good report.
ROAS is up. Impressions are up. The email deck looks great. Then you open the P&L and the story does not match.
Here is why. Every partner you pay reports on the one thing they sell you. The paid team sees paid. The rep sees the inventory they need to move.
Each is telling you the truth about their slice, and none of them can see the whole business, because none of them are in it.
Nothing looks broken inside any single report. It is broken in the space between them. And that space belongs to you.
That space is the job I do.
Welcome to your post-fragmented marketing era
A senior partner who sees the whole picture.
You do not need another vendor to manage. You need a senior partner who integrates directly into your team, someone who treats your margins like her own.
With 20 years of consumer brand experience, Kim Snell brings the strategic depth and direct accountability that agencies cannot offer. Nine of those years were spent as fractional CMO inside one founder-led Shark Tank brand, scaling it from roughly $7M to just under $30M. She is a former agency owner, so she knows exactly how the reporting gets written and what it leaves out.
Her instinct is for making complex data clear, so you always know what is happening, why it is happening, and what comes next. Moving frustrated founders to confident CEOs.
"I am the only person in your marketing with nothing to sell you."
What I do not do
Run your ads myself. I manage the strategy, the media plan, and the creative. I then lead through your team or my proven partners, and I hold both accountable.
The math
Predictable Growth. Confident Scaling.
The cost of standing still.
Nothing breaks, which is exactly what makes it expensive. Every month without senior level oversight is another month of the same five things.
-
01
Budget quietly draining
Spend keeps flowing into campaigns that report well and underperform. You cannot see it in any one channel dashboard. You only see it in the blended number, months later.
-
02
Decisions made on incomplete data
Three partners, three definitions of a win, three versions of the truth. And the longer you build on that, the harder and more expensive it gets to correct.
-
03
Competitors taking the share you leave
Market share you are leaving on the table does not sit there waiting. The brands taking your shelf space and your search results committed to a plan two quarters ago.
-
04
A business that depends on you to babysit it
A founder doing CEO work and agency management work in the same week, and doing neither of them with a full deck of hours.
-
05
A good marketing director aimed at the wrong work
They are capable and busy, and the work is not attached to the goals it is supposed to move, because nobody above them is developing a real strategy.
You did not build this brand to babysit an agency. And you do not have to anymore.
What your brand looks like on the other side.
When the strategy is in the hands of a 20 year veteran instead of four partners each defending their own slice, everything downstream changes.
Profitable growth
Strategies built around your goals, not just your ROAS. Find gaps and opportunities. We fix what is broken. Three KPIs everyone can name, chosen to fit how your business actually makes money. If a project does not move one of them, it does not get built this quarter.
Total clarity
You always know what is working, what is not, and what comes next. One leader reads every partner's numbers, reconciles them, and tells you what they mean, including when the answer is unflattering.
Real partnership
A senior expert who owns your results as much as you do. In your meetings, in your margins, accountable for the whole picture rather than one line of it.
Freedom to lead
You step back into the CEO role instead of the ad account babysitter role. Strategy, not tactics. You review the business once a month rather than approving every asset.
And the machine to run it
You get the system and the people, not an all in one agency.
AI workflows and systems so the repetitive work runs itself and your team spends its hours on judgment. If you have a team, I lead it. If you do not, I bring proven specialists and partners I have worked with for years, chosen for your business. Your marketing never gets handed to one agency that claims to do everything. And remember, you do not manage any of them. I make sure everyone is working in the same direction, toward the same goals, and within budget.
Three easy steps
Your path to predictable growth.
No pitch deck, no procurement process, no six week onboarding.
Discovery call
A candid conversation to explore whether your brand is the right fit and answer your questions. You will likely leave with at least one takeaway you can implement. If I am not the right answer, I will tell you and point you to someone who is.
No pitch. No pressure. Just clarity.
The Planning to Scale™ Audit
I personally go through every channel, every partner report, your strategy, your customer journey, and the numbers underneath them. Identifying waste, uncovering quick wins, and mapping a clear path to profitable growth. It stands on its own whether or not we work together.
Fixed scope. Fixed fee. Yours to keep.
Easy integration
I join your team as a fractional senior leader, set the 90-Day Roadmap and the Big Three KPIs, and take the agencies and reps in hand and hold them accountable. Your team keeps its tools and its cadence. I bring the system and the accountability.
One point of contact. Full accountability.
Predictable, profitable growth.
Schedule a Discovery Call
Kim Snell
Founder and Fractional CMO
Direct access guarantee
You work with me. Every call, every report, every decision.
No account managers. No handoffs. No runaround. Just one senior expert, fully accountable for your results.
The person who audits your marketing is the person who leads it. That is the whole reason a fractional CMO works, and it is the first thing most firms give away as they grow. I only work with a small number of brands so it stays true.
How the work actually happens
I lead through your team, or the proven partners I bring.
Your people keep their tools and their cadence. I bring the plan, the standards, and the accountability.
The benefit of proven partners is that you get an expert in their area, not a generalist or a junior rep at a full service agency.
Happy Clients
Working with Kim has been a complete game-changer for CordaRoy's. Her Fractional CMO services provided the strategic leadership we needed to align our marketing efforts, optimize our campaigns, and drive real growth. She quickly identified gaps in our strategy and implemented systems that streamlined our processes and increased efficiency across the board.
Kim was recommended to me by one of the most successful entrepreneurs I know. She seemed genuinely interested in my business and even though I was fairly busy before, she has blown it out of the water for me. In 25 years, my office has never been so booked. I have tried other marketing companies before, and they have all helped to a certain degree, but it is nothing like what Kim has provided. I would not hesitate to recommend Kim to anyone looking to grow their business.
I rarely leave reviews but Kim went above and beyond and delivered beyond our expectations. I strongly recommend working with them to meet your marketing needs.
I love working with Kim and her team. They are great.
A few of the brands I have led marketing for
Not ready to book a call yet?
Download:
The 5 Red Flags Your Q4 Plan Is Leaving Money on the Table
A quick self-audit for consumer brand founders. How much of your Q4 is hope?
Download Free Guide
