For founder-led consumer brands. Now booking 2027 planning.

Your 2026 reports look great. Your business is telling a different story.

Before you lock your 2027 budget, find out what actually drove profitable growth this year and what just looked good in a dashboard. Then build a 2027 plan that connects your brand positioning, messaging, social channels, agencies and budget to the numbers that matter.

See Your Options Book a Planning Call

A woman relaxing at home in a gray beanbag chair — Built for consumer brandsA brand people love.
A business that grows.

Planning to Scale™

Brand story. Channel strategy.
Profitable growth.

A few of the consumer brands I've led marketing for

The problem

Every agency reports what looks best. Nobody is connecting the dots.

Your paid social agency says ROAS is up. Your email partner says revenue per send is strong. Your Amazon team says sales are growing.

So why doesn't the P&L feel like it?

Each partner only sees the piece they sell. Nobody is sitting above all of it, tying strategy, media and margin together. That gap is where budget leaks and growth stalls.

And most 2027 plans get built the same way: last year's budget, plus a percentage, split across the same channels. That's not a plan. It's a repeat.

The approach

Start with an honest look at 2026. Then plan 2027 to scale.

Using the Planning to Scale™ framework, I review your full year across every channel and partner, including your brand positioning, messaging and social presence. Then I build your 2027 plan around three KPIs that matter to your business, like LTV, AOV and MER. Every channel, campaign and agency gets measured against those three.

It's the same process I used as fractional CMO for CordaRoy's, where I led the marketing that scaled the brand from roughly $7M to just under $30M in annual revenue.

From why they buy to why they come back.

Beyond the dashboard

The brand. The message.
The channels. Connected.

Brand positioning: Who you're for, what makes you different, and why customers choose you over the alternatives.
Messaging & creative: Whether your product story, website, emails and campaigns give people a consistent reason to buy.
Social channels: How organic social, paid social and creator content work together to attract the right customers and bring them back.

One clear brand story, measured against your Big Three.

Choose your path

The right depth.
The same whole-business view.

Option 01 / Focused direction

2027 Planning Intensive

For brands with a strong team that needs a clear direction and the right priorities.

2026 Performance Review. I review your ad accounts, analytics, ecommerce platform and email data, with a focused look at your brand positioning, messaging and social channels. You'll see what drove profitable growth, what wasted spend, and how your BFCM results really performed.
Half-day planning session. I work with you and your leadership team to set your Big Three KPIs for 2027, quarterly priorities, and budget allocation by channel.
Your 2027 plan. A written plan, a Q1 sprint plan your team can start executing in January, and a 30-day check-in to keep it on track.

Book the Intensive

Option 02 / A deeper strategy

2027 Planning to Scale™ Strategy (30 days)

For brands managing multiple agencies, entering new channels, or carrying aggressive 2027 growth goals.

Everything in the Intensive, plus:

Full channel and agency audit. A deep review of every partner, what they report versus what the business shows, and where budget overlaps or leaks.
Brand positioning, messaging and social strategy. A deeper look at your differentiation, customer-facing message, creative and organic, paid and creator-led social channels, so every touchpoint tells the same story and supports your growth goals.
Unit economics review. CAC, LTV, AOV, contribution margin and MER, so your 2027 growth is profitable, not just bigger.
Customer and competitive research. Who buys, why they come back, and where competitors are leaving openings.
Channel strategy and budget allocation. Where every dollar goes in 2027, by quarter, with the reasoning behind it.
Team and agency alignment. Clear roles, accountability and reporting for every partner, tied to your Big Three.
AI workflow opportunities. Where AI can take repetitive execution off your team's plate so strategy stays human-led and the work moves faster.
Quarterly roadmap and leadership presentation. Your full 2027 plan, presented to your leadership team, with Q1 ready to launch.

Book the 30-Day Strategy

Which is right for you?

Compare your planning options.

Compare the scope below. On smaller screens, scroll across the table.

2027 Planning Intensive and 30-Day Strategy
What's included	Planning Intensive	30-Day Strategy
2026 Performance Review	Yes	Yes, deeper
Planning session	Half day	Multiple working sessions
Agency and channel audit	Key channels	Every partner and channel
Brand positioning, messaging and social channels	Focused review	Deep review and strategic direction
Unit economics review	Core KPIs	Full review
Customer and competitive research	Not included	Yes
AI workflow opportunities	Not included	Yes
2027 plan and Q1 sprint plan	Yes	Yes
Quarterly roadmap	Not included	Yes
Leadership presentation	Not included	Yes
Best for	Strong team, needs direction	Multiple partners, big 2027 goals

Not sure? Book a planning call and I'll tell you which one fits.

Timing / Q4 → Q5 → 2027

Start now. Finish with your BFCM results in hand.

October and November are when 2027 budgets get set. We start the review now, then fold in your Black Friday and Cyber Monday results before the plan is final. You walk into January with a plan built on your full year, not a guess.

You're in Q4. Q5 needs a plan, too. Plan the post-holiday opportunity now: turn the customers, traffic and momentum you earn in Q4 into repeat purchases and a stronger start to 2027. Q5 planning belongs alongside your holiday push, not after it.

Only 4 nationwide planning spots.

I'm only taking 4 brands for 2027 planning, so each one gets my full attention.

Reserve Your Spot

Kim Snell, founder of Leapcrest Marketing

Kim Snell · Founder, Leapcrest® Marketing

Why work with Kim

Senior marketing leadership without the full-time CMO cost.

I'm Kim Snell, founder of Leapcrest® Marketing. I've spent 20+ years scaling consumer brands and managed $30M+ in ad budgets across channels.

As a former agency owner, I know what agencies report and what they leave out. My job is to sit above all of it and make sure every partner and every dollar moves the business forward.

Scaled CordaRoy's from roughly $7M to just under $30M as fractional CMO
$30M+ in ad budgets managed across TV, CTV, social, digital and influencer
Cohley Agency Partner since 2016
Member of the CMOx Boardroom

Working with Kim has been a complete game-changer for CordaRoy's. Her Fractional CMO services provided the strategic leadership we needed to align our marketing efforts, optimize our campaigns, and drive real growth. She quickly identified gaps in our strategy and implemented systems that streamlined our processes and increased efficiency across the board.
Byron Young
Founder and CEO, CordaRoy's

Then we execute it together

A plan only works if someone leads it.

When you're ready, I step in as your fractional CMO to lead the plan through 2027. I manage your agencies, align your team, and run quarterly retros against your Big Three.

Advisory CMO. Strategic leadership and accountability for brands with a strong internal team.

Fully Engaged CMO. Hands-on leadership across strategy, agencies, creative and reporting, with proven specialists from the Leapcrest® Collective.

Talk With Kim About 2027

From review to ready

How it works

Book a planning call.
We talk through your 2026, your goals for 2027, and which option fits.
Share access.
Ad accounts, analytics, ecommerce platform, email, social channels, brand guidelines and agency reports.
I review your year.
You get an honest picture of what worked and what didn't.
We plan 2027 together.
Working sessions with you and your leadership team.
You get your plan.
Ready to launch Q1, with your BFCM results built in.

FAQ

A few things you might be wondering.

We already work with agencies. Why do we need this?

Agencies are great at executing their channel. This plan sits above all of them, so every partner works toward the same three numbers and you stop paying for overlap.

What size brands do you work with?

Founder-led consumer and DTC brands, typically doing $3M to $25M in annual revenue.

What if our data is messy?

Most brands' data is. Part of the review is fixing what you track, so your 2027 reporting shows the truth.

We're slammed with BFCM. Can we still do this?

Yes. The review starts with data access, which takes very little of your time. Planning sessions can take place now through December, if that works for your business, or in early January, after the rush.

Do we have to hire you after the plan?

No. The plan is yours to run with your team.

4 brands. A whole-business plan.

Reserve your 2027 planning spot

Tell me about your brand, your partners and the question your dashboards aren't answering.

After submitting, choose a time for your planning call with Kim. This is your initial conversation, not your working session.

Make the next year count

2027 doesn't need a bigger budget. It needs a better plan.

Let's look at what really drove growth this year and build what's next, together.

Book My Planning Call

Your 2026 reports look great. Your business is telling a different story.

Every agency reports what looks best. Nobody is connecting the dots.

Start with an honest look at 2026. Then plan 2027 to scale.

The brand. The message.The channels. Connected.

The right depth.The same whole-business view.