Capabilities
Senior strategy and a team of trusted specialists, all connected and all working toward the same goals. That's the Leapcrest® Collective. Whether you need a full strategy and implementation or one project done right, you get experienced people, not junior reps.
The Leapcrest® Collective
Senior talent. Connected by design.
Meet the Leapcrest® Collective
The Leapcrest® Collective is my team of trusted specialists. They're individuals and teams I've worked with for years and hand-picked for what they do best.
At the center is senior leadership: me as your fractional CMO, working with your marketing director or bringing in a marketing director from my team to work hands-on in your business.
If you already have team members in place, we work with them. If you need to fill a gap, we help you find the right fit. Around us is a network of proven experts in media, creative, video, search, web and more.
Every member of the Collective is senior, accountable and connected to your strategy. I bring in exactly who your business needs, when it needs them.
The old agency model vs. the Leapcrest® Collective
| The old agency model | The Leapcrest® Collective |
|---|---|
| Senior people sell the deal, junior reps run your account | Senior experts do the work, start to finish |
| One agency per channel, each reporting what looks best | Every team connected to one strategy and one set of goals |
| You manage multiple reps and vendors | One point of contact who leads everyone |
| Reports show clicks and impressions | One dashboard tied to the numbers that grow your business |
| Locked into retainers for services you may not need | Bring in the right expert for exactly what you need |
| High turnover means constantly re-explaining your business | Long-standing specialists who know how I work and how you work |
| Overhead built into every invoice | No agency overhead, just the talent you need |
Why it works
Every member of the Collective is an experienced specialist in their craft.
Your media, creative, social and search teams work from the same plan, share the same data, and talk to each other. Nothing falls through the cracks between vendors.
I lead the Collective and own the results. You don't manage reps. I do.
You get the exact mix of expertise you need, and it changes as your business grows.
Nothing gets made or launched until we know how it moves your Big Three KPIs.
Every client gets a dashboard
No more chasing separate reports from separate vendors. Every Leapcrest® client gets a dashboard that pulls performance from every channel into one view, tied to the numbers that matter most to your business.
You always know what's working, what's not, and what we're doing about it.
Two ways to work with us
For businesses that want a senior leader running marketing end to end.
I build the strategy using the Planning to Scale™ framework, then lead the Leapcrest® Collective to execute it across every channel you need. One plan, one team, one dashboard, and one person accountable.
Talk About Full StrategyFor businesses that need a specific project done right.
Need a rebrand, a GTM strategy, video shoot, a Social Media strategy, Influencer Marketing, an SEO overhaul or a new AI workflow? Bring in the exact capability you need from the Leapcrest® Collective. Every project is still guided by strategy, so it fits your bigger goals.
Talk About a ProjectCapabilities
Explore the expertise.
We'll build the right mix for you.
In practiceScaled CordaRoy's from roughly $7M to just under $30M in annual revenue as fractional CMO. See the story
In practiceBrought a licensing deal with OpTic Gaming to the table for CordaRoy's, putting the brand in front of a massive new audience.
In practiceGrew a brand's social following from 500 to 130K. Used social listening to shape product development. See the growth story See social listening in action
In practice$30M+ in ad budgets managed across TV, CTV, social, digital and influencer, with campaigns delivering up to 14x ROI.
In practiceAn email recovery campaign that brought back $25K in revenue. See the story
AI does the repetitive work. Strategy stays human-led. Your team spends its time on what actually grows the business.
Capabilities in action
Industries
Start with a conversation
Tell me where you want to go. I'll show you which capabilities will get you there, which members of the Leapcrest® Collective to bring in, and which ones you can skip.
