@import url('https://fonts.googleapis.com/css2?family=Figtree:wght@400;500;600;700;800&family=Source+Sans+3:ital,wght@0,400;0,600;0,700;1,400&display=swap');

:root { --navy: #0a2440; --deep: #06182c; --sage: #9ab9ac; --sage-ink: #3f5e51; --clay: #d49286; --paper: #f2f5f8; --rule: #d9e2ea; --soft: #4a5f74; --display: 'Figtree', sans-serif; --body: 'Source Sans 3', sans-serif; }
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--navy); background: #fff; font: 400 18px/1.65 var(--body); -webkit-font-smoothing: antialiased; }
h1, h2, h3 { margin: 0; font-family: var(--display); line-height: 1.12; letter-spacing: -.035em; text-wrap: balance; }
h1 { font-size: clamp(54px, 6.5vw, 88px); font-weight: 800; }
h2 { font-size: clamp(32px, 3.6vw, 48px); }
h3 { font-size: 24px; }
p { margin: 0 0 20px; }
a { color: inherit; }
img { max-width: 100%; display: block; }
.shell { max-width: 1220px; margin: auto; padding-inline: clamp(22px, 5vw, 56px); }
.section { padding-block: clamp(64px, 8vw, 108px); }
.eyebrow { font: 700 11px/1.6 var(--display); letter-spacing: .16em; text-transform: uppercase; color: var(--sage-ink); margin-bottom: 20px; }
.section-heading { max-width: 770px; margin-bottom: 40px; }
.section-heading h2 { margin-bottom: 24px; }
.section-heading p:not(.eyebrow) { color: var(--soft); }
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: start; }
.split h2 { margin-bottom: 28px; }
.paper { background: var(--paper); }
.dark { background: var(--navy); color: #fff; }
.dark .eyebrow { color: var(--sage); }
.dark p:not(.eyebrow) { color: #c4d1dc; }
.actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 30px; }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 16px; padding: 17px 23px; border: 1px solid transparent; border-radius: 2px; font: 700 12px/1.5 var(--display); letter-spacing: .045em; text-decoration: none; cursor: pointer; text-align: center; transition: background .2s, transform .2s; }
.btn:hover { transform: translateY(-2px); }
.btn-sage { background: var(--sage); color: var(--navy); }
.btn-sage:hover { background: #b0cabf; }
.btn-navy { background: var(--navy); color: #fff; }
.btn-outline { border-color: #60758a; color: #fff; }
.btn-outline:hover { background: #ffffff0d; }
a:focus-visible, button:focus-visible, summary:focus-visible, input:focus-visible, select:focus-visible, textarea:focus-visible { outline: 3px solid var(--sage-ink); outline-offset: 4px; }
.dark a:focus-visible, .hero a:focus-visible { outline-color: var(--sage); }
.skip-link { position: absolute; top: -80px; left: 20px; padding: 12px 20px; background: #fff; color: var(--navy); z-index: 100; }
.skip-link:focus { top: 12px; }
[id] { scroll-margin-top: 28px; }
.hero { position: relative; overflow: hidden; background: var(--deep); color: #fff; }
.hero::before { content: ''; position: absolute; inset: 0; background-image: linear-gradient(#ffffff06 1px, transparent 1px), linear-gradient(90deg, #ffffff06 1px, transparent 1px); background-size: 80px 80px; mask-image: linear-gradient(90deg, transparent, #000); pointer-events: none; }
.hero-grid { position: relative; display: grid; grid-template-columns: 1.25fr .75fr; gap: 58px; align-items: center; padding-block: 86px 90px; }
.hero .eyebrow { color: var(--sage); }
.hero h1 em { color: var(--sage); font-style: normal; }
.hero-lede { color: #c4d1dc; margin-top: 28px; font-size: 20px; }
.hero-note { margin-top: 23px; font-size: 13px; color: #b4c5d4; }
.hero-media { display: grid; gap: 24px; min-width: 0; }
.law-photo { margin: 0; }
.law-photo img { width: 100%; height: auto; aspect-ratio: 3 / 2; object-fit: cover; }
.process-photo { margin-top: 32px; }
.hero-visual { border: 1px solid #ffffff25; padding: 30px; background: #ffffff03; }
.visual-label { display: flex; justify-content: space-between; gap: 12px; font: 600 10px/1.5 var(--display); text-transform: uppercase; letter-spacing: .12em; color: #c4d1dc; }
.waste-ring { width: 220px; aspect-ratio: 1; margin: 32px auto; background: conic-gradient(var(--clay) 0 28%, var(--sage) 28% 100%); border-radius: 50%; padding: 20px; transform: rotate(-40deg); }
.ring-center { display: flex; align-items: center; justify-content: center; flex-direction: column; height: 100%; background: #0c2033; border-radius: 50%; transform: rotate(40deg); }
.ring-center strong { font: 800 70px/1 var(--display); color: #fff; }
.ring-center span { color: #c4d1dc; font-size: 14px; }
.ring-legend { display: grid; gap: 12px; padding-top: 22px; border-top: 1px solid #ffffff25; font-size: 14px; }
.ring-legend span { display: flex; align-items: center; gap: 10px; }
.dot { width: 9px; height: 9px; border-radius: 50%; background: var(--sage); }
.dot-waste { background: var(--clay); }
.hero-visual .visual-foot { font-size: 12px; color: #b4c5d4; margin: 22px 0 0; }
.proof-strip { background: #e8eeeb; }
.proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); padding-block: 26px; gap: 24px; }
.proof-grid div { padding-left: 24px; border-left: 1px solid #b9c9c0; }
.proof-grid strong { display: block; font: 800 28px/1.2 var(--display); }
.proof-grid span { font-size: 14px; color: var(--soft); }
.clean-list { list-style: none; padding: 0; margin: 0; }
.clean-list li { position: relative; padding: 13px 0 13px 25px; border-bottom: 1px solid var(--rule); }
.clean-list li::before { content: ''; position: absolute; left: 0; top: 24px; width: 7px; height: 7px; background: var(--sage); }
.waste-list { display: grid; grid-template-columns: 1fr 1fr; column-gap: 30px; }
.waste-list li::before { background: var(--clay); }
.aside-note { border-left: 3px solid var(--clay); padding: 20px 24px; background: #f8f3f1; margin-block: 30px; }
.aside-note p:last-child { margin-bottom: 0; }
.question-box { background: var(--navy); color: #fff; padding: clamp(26px, 4vw, 44px); }
.question-box h3 { margin-bottom: 22px; }
.question-box .clean-list li { border-color: #ffffff25; }
.question-box p { margin-top: 24px; margin-bottom: 0; color: #c4d1dc; }
.statement { font: 700 clamp(26px, 3vw, 38px)/1.2 var(--display); color: var(--sage-ink); margin-top: 28px; }
.channel-line { display: flex; flex-wrap: wrap; gap: 10px; margin-block: 30px; }
.channel-line span { border: 1px solid #bdcbc5; padding: 7px 14px; font: 600 13px/1.4 var(--display); }
.creative-grid { grid-template-columns: .9fr 1.1fr; }
.creative-grid .clean-list li { border-color: #ffffff25; }
.creative-grid .clean-list { color: #e0e8ef; }
.youtube-heading { display: grid; grid-template-columns: 1.05fr .95fr; gap: 60px; margin-bottom: 40px; }
.search-queries { background: var(--paper); padding: 24px; border-left: 3px solid var(--sage); }
.search-queries p { font-size: 17px; padding-block: 10px; border-bottom: 1px solid var(--rule); margin: 0; }
.search-queries p:last-child { border: 0; }
.strategy-list { display: grid; grid-template-columns: 1fr 1fr; column-gap: 50px; }
.strategy-list div { padding-block: 24px; border-top: 1px solid var(--rule); }
.strategy-list h3 { font-size: 20px; margin-bottom: 12px; }
.strategy-list p { color: var(--soft); margin: 0; }
.proof-note { border-left: 3px solid var(--sage); padding: 16px 24px; background: var(--paper); margin-top: 30px; }
.fit-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin-bottom: 40px; }
.fit-card { background: #fff; padding: 36px; border-top: 3px solid var(--sage); }
.fit-card h3 { margin-bottom: 20px; }
.fit-card p { color: var(--soft); margin-bottom: 0; }
.market-section { padding-block: 64px; background: #e8eeeb; }
.market-section .split { align-items: center; }
.market-section .eyebrow { color: var(--sage-ink); }
.market-section p:last-of-type { margin-bottom: 0; }
.why-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(36px, 7vw, 80px); align-items: center; }
.portrait-frame { position: relative; padding: 0 22px 22px 0; }
.portrait-frame::after { content: ''; position: absolute; inset: 28px 0 0 28px; border: 1px solid var(--sage); z-index: -1; }
.portrait-frame img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; }
.why-grid h2 { margin-bottom: 28px; }
.credentials { margin-block: 28px; }
blockquote { margin: 32px 0 0; padding: 24px 0 0; border-top: 1px solid var(--rule); }
blockquote p { font: 600 23px/1.4 var(--display); margin-bottom: 10px; }
blockquote cite { font-style: normal; font-size: 14px; color: var(--soft); }
.steps { list-style: none; margin: 0; padding: 0; counter-reset: process; }
.steps li { display: grid; grid-template-columns: 70px 1fr; gap: 22px; padding: 25px 0; border-top: 1px solid var(--rule); counter-increment: process; }
.steps li::before { content: '0' counter(process); font: 700 30px/1.2 var(--display); color: var(--sage-ink); }
.steps h3 { font-size: 22px; margin-bottom: 10px; }
.steps p { margin-bottom: 0; color: var(--soft); }
.approval-note { font-size: 16px; border-left: 3px solid var(--sage); padding-left: 22px; margin-top: 30px; }
.services-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 36px; }
.services-grid article { border-top: 1px solid var(--rule); padding-top: 24px; }
.services-grid h3 { font-size: 21px; margin-bottom: 20px; }
.services-grid ul { padding-left: 19px; color: var(--soft); }
.services-grid li { margin-bottom: 9px; }
.comparison-wrap { overflow-x: auto; margin-bottom: 32px; }
.comparison { width: 100%; border-collapse: collapse; min-width: 540px; }
.comparison th { width: 50%; text-align: left; padding: 23px 26px; font: 700 20px/1.3 var(--display); background: #eef2f5; }
.comparison th:last-child { background: #dbe8e2; }
.comparison td { padding: 21px 26px; vertical-align: top; border-bottom: 1px solid var(--rule); color: var(--soft); }
.comparison td:last-child { background: #f1f6f3; color: var(--navy); font-weight: 600; }
.dashboard-grid { align-items: center; }
.dashboard-preview { padding: 28px; border: 1px solid #ffffff30; background: #ffffff07; }
.dashboard-preview .visual-label { margin-bottom: 22px; }
.dashboard-row { display: grid; grid-template-columns: 80px 1fr; gap: 18px; align-items: center; padding-block: 14px; border-top: 1px solid #ffffff20; font-size: 14px; }
.bar-track { height: 12px; background: #ffffff15; }
.bar { height: 100%; background: var(--sage); }
.bar-tv { width: 56%; }
.bar-google { width: 87%; }
.bar-social { width: 68%; }
.bar-youtube { width: 74%; }
.dashboard-preview .sample-note { font-size: 12px; margin: 18px 0 0; }
.engagement-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.engagement-card { border: 1px solid var(--rule); display: flex; flex-direction: column; padding: 32px 26px; }
.engagement-card:first-child { border-top: 3px solid var(--sage); }
.engagement-card:nth-child(2) { border-top: 3px solid var(--navy); }
.engagement-card:last-child { border-top: 3px solid var(--clay); }
.engagement-card h3 { font-size: 27px; margin-bottom: 20px; }
.engagement-card p { color: var(--soft); }
.engagement-card .card-for { font-weight: 600; color: var(--navy); }
.engagement-card .btn { margin-top: auto; font-size: 11px; padding-inline: 16px; }
.faq-grid { grid-template-columns: .7fr 1.3fr; }
.faq-list details { border-top: 1px solid #c5d1da; padding-block: 21px; }
.faq-list details:last-child { border-bottom: 1px solid #c5d1da; }
.faq-list summary { font: 600 19px/1.4 var(--display); cursor: pointer; padding-right: 16px; }
.faq-list details p { margin: 17px 0 0; color: var(--soft); }
.form-grid { grid-template-columns: .65fr 1.35fr; }
.form-intro { padding-top: 20px; }
.form-intro h2 { margin-bottom: 28px; }
.form-intro p { color: var(--soft); }
.review-form { padding: clamp(24px, 4vw, 40px); background: var(--paper); }
.fields { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.field { display: grid; gap: 7px; }
.field label, .review-form legend { font: 600 15px/1.4 var(--display); }
.field input, .field select, .field textarea { width: 100%; min-width: 0; padding: 12px; border: 1px solid #b7c5d0; border-radius: 0; background: #fff; color: var(--navy); font: 400 17px/1.4 var(--body); }
.field textarea { min-height: 130px; resize: vertical; }
.field-wide { grid-column: 1 / -1; }
.review-form fieldset { padding: 0; margin: 25px 0; border: 0; }
.review-form legend { margin-bottom: 13px; }
.checkboxes { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.checkboxes label { display: flex; align-items: center; gap: 8px; font-size: 16px; }
.checkboxes input { width: 18px; height: 18px; accent-color: var(--sage-ink); }
.form-note { color: var(--soft); font-size: 14px; margin-bottom: 25px; }
.review-form .btn { margin-top: 24px; width: 100%; }
.closing { padding-block: 84px; text-align: center; background: #e8eeeb; }
.closing h2 { max-width: 780px; margin: 0 auto 25px; }
.closing p { max-width: 740px; margin: 0 auto 28px; color: var(--soft); }
.site-foot { padding-block: 48px 24px; }
.footer-grid { display: grid; grid-template-columns: 1.2fr 1fr 1fr; gap: 32px; }
.site-foot .logo { height: 27px; width: auto; margin-bottom: 20px; }
.site-foot p, .site-foot a:not(.brand) { color: var(--soft); font-size: 15px; }
.footer-links { display: grid; align-content: start; gap: 10px; }
.legal { border-top: 1px solid var(--rule); margin-top: 32px; padding-top: 20px; font-size: 12px; color: var(--soft); }
.confirmation { max-width: 800px; padding-block: 80px; }
.confirmation h1 { font-size: clamp(40px, 5vw, 60px); margin-bottom: 24px; }
.confirmation iframe { width: 100%; height: 800px; border: 1px solid var(--rule); background: #fff; margin-block: 25px; }
@media (max-width: 960px) {
  .hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero-media { max-width: 520px; width: 100%; }
  .hero-visual { max-width: 520px; width: 100%; }
  .split, .creative-grid, .youtube-heading, .faq-grid, .form-grid { grid-template-columns: 1fr; gap: 36px; }
  .services-grid { grid-template-columns: 1fr 1fr; }
  .engagement-grid { grid-template-columns: 1fr; }
  .engagement-card { padding: 32px; }
  .engagement-card .btn { align-self: start; }
  .why-grid { grid-template-columns: .8fr 1.2fr; gap: 30px; }
}
@media (max-width: 600px) {
  .hero-grid { padding-block: 60px; }
  .hero h1 { font-size: 56px; }
  .hero-lede { font-size: 18px; }
  .hero .actions .btn { width: 100%; }
  .hero-visual { padding: 24px; }
  .proof-grid { grid-template-columns: 1fr; gap: 18px; }
  .proof-grid strong { display: inline; margin-right: 9px; font-size: 24px; }
  .waste-list, .strategy-list, .fit-grid, .why-grid, .services-grid, .fields, .footer-grid { grid-template-columns: 1fr; }
  .fit-card { padding: 28px; }
  .checkboxes { grid-template-columns: 1fr 1fr; }
  .portrait-frame { max-width: 380px; }
  .steps li { grid-template-columns: 42px 1fr; gap: 16px; }
  .dashboard-preview { padding: 22px; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { transition: none !important; } }