.audience-section { padding-block: clamp(56px, 7vw, 88px); background: #fff; border-bottom: 1px solid #dde5ec; }
.audience-heading { display: grid; grid-template-columns: 1.2fr 1fr; gap: 48px; align-items: end; margin-bottom: 36px; }
.audience-heading .audience-eyebrow { margin-bottom: 16px; color: #3f5e51; }
.audience-heading h2 { margin: 0; font-size: clamp(32px, 3.6vw, 46px); }
.audience-heading > p { max-width: 420px; margin: 0; color: #4a5f74; font-size: 18px; line-height: 1.6; }
.audience-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; }
.audience-card { --audience-accent: #9ab9ac; display: flex; flex-direction: column; padding: 28px 26px; border: 1px solid #dde5ec; border-top: 4px solid var(--audience-accent); background: #f7f9fa; text-decoration: none; color: #0a2440; transition: transform .2s ease, background .2s ease; }
.audience-ecommerce { --audience-accent: #c0d5e7; }
.audience-local { --audience-accent: #d49286; }
.audience-card:hover { transform: translateY(-4px); background: #eef3f1; }
.audience-card:active { transform: translateY(-1px); }
.audience-card:focus-visible { outline: 3px solid #3f5e51; outline-offset: 4px; }
.audience-card-top { display: flex; justify-content: space-between; align-items: start; gap: 16px; min-height: 38px; font: 700 10px/1.6 "Figtree", sans-serif; letter-spacing: .1em; text-transform: uppercase; color: #4a5f74; }
.audience-card-top > span:last-child { font-size: 16px; line-height: 1; letter-spacing: -.02em; color: #33556e; }
.audience-card h3 { margin: 20px 0; font-size: clamp(25px, 2.7vw, 32px); }
.audience-card > p { margin: 0 0 24px; color: #4a5f74; font-size: 16px; line-height: 1.6; }
.audience-outcome { display: block; margin-top: auto; margin-bottom: 24px; font: 600 13px/1.5 "Figtree", sans-serif; }
.audience-card-link { display: flex; align-items: center; justify-content: space-between; gap: 14px; padding-top: 18px; border-top: 1px solid #d9e2ea; font: 700 12px/1.5 "Figtree", sans-serif; }
.audience-card-link > span { font-size: 20px; transition: transform .2s ease; }
.audience-card:hover .audience-card-link > span { transform: translate(2px, -2px); }
@media (max-width: 940px) { .audience-grid { gap: 16px; } .audience-card { padding: 24px 20px; } .audience-heading { gap: 28px; } }
@media (max-width: 720px) { .audience-heading, .audience-grid { grid-template-columns: 1fr; } .audience-heading { gap: 20px; } .audience-heading > p { max-width: none; } .audience-card { padding: 28px; } .audience-card-top { min-height: auto; } .audience-card h3 { font-size: 32px; } }
@media (prefers-reduced-motion: reduce) { .audience-card, .audience-card-link > span { transition: none; } .audience-card:hover, .audience-card:active, .audience-card:hover .audience-card-link > span { transform: none; } }